The U.S. insole market is a core segment of the global $4.51 billion foot orthotic insoles industry, accounting for over 40% of the North American market share. Driven by increasing attention to foot health and active lifestyles, consumers prioritize professional support, comfort, and sustainability when choosing insoles. Below is a curated list of the top 10 insole brands in the USA for 2025, covering brand profiles, core products, and pros and cons to help you make informed decisions.

1. Dr. Scholl’s

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• Company Introduction: A household name in foot care, Dr. Scholl’s specializes in accessible comfort and foot health solutions. Its products are widely available in retail stores like Walmart and Walgreens, making it a staple for mass-market consumers.

• Flagship Products: Work All-Day Gel Insoles, Stability Support Insoles, Performance Running Insoles.

• Pros: Clinically proven pain relief, affordable pricing ($12–25), trim-to-fit design for versatility, and massaging gel technology for all-day comfort.

• Cons: Some running insoles have reported squeaking issues; limited customization for specialized foot conditions.

2. Superfeet

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• Company Introduction: A leader in professional orthotic support, Superfeet is podiatrist-recommended and focuses on high-performance insoles for athletes and outdoor enthusiasts. It donates 1% of annual sales to movement accessibility initiatives.

• Flagship Products: Green All-Purpose High Arch Insoles, 3D Printed Custom Insoles, Run Pain Relief Insoles.

• Pros: Excellent arch correction with deep heel cups, durable high-density foam, suitable for high-impact activities; 3D-printed options offer personalized fit.

• Cons: Higher price point ($35–55); thick design may not fit tight-fitting shoes.

3. PowerStep

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• Company Introduction: Founded by podiatrist Dr. Les Appel in 1991, PowerStep specializes in affordable, ready-to-wear orthotics for pain relief. All products are made in the USA with a 30-day satisfaction guarantee.

• Flagship Products: Pinnacle Orthotics, Comfort Last Gel Insoles, Plantar Fasciitis Relief Insoles.

• Pros: Podiatrist-designed arch support, no-trim sizing for convenience, effective for moderate pronation and heel pain.

• Cons: Lacks odor-control features; thick material may feel snug in narrow shoes.

4. Superfeet (Duplicate removed, replaced with Aetrex)

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• Company Introduction: Aetrex is a data-driven brand leveraging over 50 million 3D foot scans to design anatomically precise orthotics. It’s doctor-recommended and APMA-approved for foot pain reliefAetrex.

• Flagship Products: Aetrex Orthotic Insoles, Cushioning Comfort Insoles, Metatarsal Support Insoles.

• Pros: Targeted relief for plantar fasciitis, antimicrobial construction, breathable materials, suitable for overpronation/supination issues.

• Cons: Limited retail availability; higher cost for custom-scanned options.

5. Ortholite

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• Company Introduction: A premium sustainable brand, Ortholite supplies insoles to major sports brands like Nike and Adidas. It focuses on eco-friendly materials and moisture management technology.

• Flagship Products: Ortholite UltraLite, Ortholite Eco, Performance Moisture-Wicking Insoles.

• Pros: OEKO-TEX certified, bio-based/recycled materials, excellent moisture control, durable open-cell foam.

• Cons: Higher retail pricing ($25–50); primarily available through partner brands rather than direct sales.

6. Sof Sole

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• Company Introduction: A budget-friendly brand specializing in athletic performance and everyday cushioning, Sof Sole caters to casual users and gym-goers.

• Flagship Products: High Arch Performance Insoles, Airr Orthotic Insoles, Moisture-Wicking Insoles.

• Pros: Affordable ($15–30), breathable design, shock-absorbing foam, fits most athletic shoes.

• Cons: Less durable for long-term high-impact use; minimal support for severe foot conditions.

7. Spenco

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• Company Introduction: A healthcare-focused brand merging foot care with sports medicine, Spenco is known for cushion-focused insoles for recovery and everyday wear.

• Flagship Products: Polysorb Cross Trainer Insoles, Total Support Original Insoles, Recovery Insoles.

• Pros: Excellent impact reduction, 4-way stretch fabric, suitable for post-injury recovery, long-lasting comfort.

• Cons: Slow rebound in warm climates; limited options for high-arched feet.

8. VALSOLE

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• Company Introduction: Specializing in heavy-duty support, VALSOLE caters to big & tall users and industrial workers needing durable insole solutions.

• Flagship Products: Heavy Duty Support Orthotics, Work Boot Insoles for 220+ lbs Users.

• Pros: High weight tolerance, shock guard technology, relieves lower back pain, durable for industrial use

• Cons: Bulky design; limited appeal for casual or athletic use.

 9. VIVEsole

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• Company Introduction: A budget-friendly orthotic brand focusing on accessible foot pain relief for seniors and flat-foot users.

• Flagship Products: 3/4 Orthotics Arch Support Insoles, Flat Feet Relief Insoles.

• Pros: Affordable ($18–30), half-length design fits tight shoes, targets lower back pain from flat feet

• Cons: Less durable than premium brands; minimal cushioning for high-impact activities.

10. Implus Foot Care LLC

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• Company Introduction: A leading industry player in the U.S. orthotics sector, Implus offers a diverse range of insole solutions for various lifestyles and foot conditions.

• Flagship Products: Custom-Fit Orthotics, Everyday Comfort Insoles, Athletic Shock-Absorbing Insoles.

• Pros: Versatile product line, good balance of support and comfort, competitive pricing.

• Cons: Limited brand recognition compared to mainstream brands; fewer retail distribution channels.

Conclusion

The top 10 insole brands in the USA 2025 cater to diverse needs, from budget-friendly daily use to professional athletic support. Dr. Scholl’s and Sof Sole excel in accessibility, while Superfeet and Aetrex lead in professional orthotic solutions. When selecting a brand, consider your specific use case, foot condition, and budget. For brands seeking OEM/ODM partnerships, these top players’ product focuses can guide targeted collaboration strategies.

Final Thoughts: Learn, Sell, or Create — Foamwell Can Help You Start

By researching the top 10 U.S. insole brands, you’ve taken the first step to launching your footwear or foot care business. Whether reselling, creating private labels, or launching your own functional insole line, market insight is your key tool.

At Foamwell, we turn your ideas into quality insoles. Work with us to:

✅ Design trend-aligned solutions (sustainability, foot health, antibacterial tech)

✅ Get free samples to test comfort and durability pre-production

✅ Launch with low MOQs to minimize risk for small-batch lines

✅ Customize every detail: arch height, materials, logos, packaging

✅ Enjoy fast turnaround via our China, Vietnam, Indonesia factories

✅ Access pre-certified materials (OEKO-TEX, REACH, CPSIA) for EU/US markets

Ready to build your brand?Visit Foam-well.com to get your free design guide and material sample kit, and kickstart your custom insole product line.